Innovative Approaches in The Business World

*Innovative Approaches in the Business World* is a research book that has been received by expert authors in the field of book. This book important contributions to academicians, students and practitioners, and also the literature. *Innovative Approaches in the Business World* contains that *Innovation in the era of experience: the changing role of users in healthcare ınnovation* written by alexandre trigo, *person-supervisor fit and organizational commitment* written by ruslan guliyev, *an application on the relationship between market orientation, ınnovation strategy, ınnovation capability and performance in providing the sustainable competitive advantage* written by a.buğra hamşıoğlu, *the roles of knowledge management, strategic orientation, marketing capabilities and ınnovation on the business performance -on the axis of the resource-based view-* written by a. buğra hamşıoğlu, *blockchain technology and finance* written by mukadder horasan, *conceptual ınfrastructure study on public diplomacy from difference-based cultural politics [a pluralism from risk society]* written by uğur ünal.