SPSS ve LISREL ile Pratik Veri Analizi - İsmail Seçer - Fiyat & Satın Al

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SPSS ve LISREL ile Pratik Veri Analizi

Analiz ve Raporlaştırma

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<p>Günümüzde genç araştırmacılar başta olmak üzere araştırmacıların sahip olması gereken en önemli nitelikler arasında istatistiksel karar verme ve ileri düzey analizleri gerçekleştirerek yorumlayabilme ve raporlama becerileri önemli bir yer tutmaktadır. Dahası bu beceriler özellikle genç araştırmacılar için elzem niteliğindedir. Çünkü istatistiksel karar verme, gerçekleştirme ve yorumlama süreçleri, araştırma sürecinin her aşaması üzerinde etkisi olan bir beceridir. Bu becerilerin yüksek olması nitelikli araştırmaların planlanması ve yürütülmesi ile geçerliği ve güvenirliği üst düzeyde sağlanmış araştırma raporlarının ortaya konulmasını önemli ölçüde kolaylaştırmaktadır. Dolayısıyla bu süreçleri üst düzeyde sağlayan bilimsel raporların uluslararası indekslerce taranan bilimsel dergilerde yayınlanmak üzere kabul görmesi daha da kolaylaşacaktır.</p><p>Bu kapsamda SPSS VE LISREL ile Pratik Veri Analizi kitabı genç araştırmacılar başta olmak üzere bilimsel araştırma yürüten herkes için istatistiksel karar verme aşamalarını sade ve anlaşılır bir dille ele almakta ve tüm analiz süreçlerini adım adım açıklayarak okuyucunun dikkatine sunmaktadır. Bu kapsamda her bir analizin ne olduğu, neden yapılması, hangi kriterlerin sağlanması gerektiği, analizin nasıl yapılacağı, bulguların nasıl yorumlanıp raporlanacağı vb. konular başta olmak üzere tüm süreçler detaylı olarak okuyucunun dikkatine sunulmaktadır.</p>
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<script>
var GTAG_APP = {
gaEnhancedEcommerce: true,
currency: window.CURRENCY === 'TL' ? 'TRY' : window.CURRENCY,
params: {
GA4_TRACKING_ID: 'G-H2TDM9LZPB',
GTAG_ADWORDS_ID: 'AW-644528962',
GTAG_ADWORDS_LABEL: '5JT0CPCTtscDEML2qrMC',
PRODUCT_TYPE: 'id', // id or code
GTAG_CURRENCY_TYPE: 'currency',
SEND_MEMBER: 'true',
},
config: {
optimize_id: ''
},
setParams: () => {
for (const [key, value] of Object.entries(GTAG_APP.params)) {
GTAG_APP.params[key] = value === '{{' + key + '}}' || value === '' ? '' : value;
}
},
run: () => {
GTAG_APP.setParams();
window.dataLayer = window.dataLayer || [];
gtag('js', new Date());
GTAG_APP.setConfig();
gtag('config', GTAG_APP.params.GA4_TRACKING_ID, GTAG_APP.config);
if (GTAG_APP.params.GTAG_ADWORDS_ID) {
gtag('config', GTAG_APP.params.GTAG_ADWORDS_ID, window.MEMBER_INFO.ID > 0 ? {'allow_enhanced_conversions': true} : {});
}
GTAG_APP.setUserData();
GTAG_APP.productDetail()
GTAG_APP.pageCategory()
GTAG_APP.dynamicLoader();
GTAG_APP.addToCart()
GTAG_APP.wishList()
GTAG_APP.login()
GTAG_APP.register()
GTAG_APP.orderApprove()
GTAG_APP.pageCart()
GTAG_APP.orderAddress()
GTAG_APP.orderPayment()
GTAG_APP.removeFromCart();
},
categoryTree: (categoryPath) => {
categoryPath = categoryPath.split(' > ');
if (categoryPath[categoryPath.length - 1] === '') {
delete categoryPath[categoryPath.length - 1];
}
let categoryTree = [];
categoryPath.forEach((category, index) => {
categoryTree['item_category' + (index === 0 ? '' : index + 1)] = category;
});
return categoryTree;
},
setUserData: () => {
if (GTAG_APP.params.SEND_MEMBER === 'true' && window.MEMBER_INFO.MAIL !== '') {
gtag('set', 'user_data', {
'email': window.MEMBER_INFO.MAIL,
'address': {
'first_name': window.MEMBER_INFO.FIRST_NAME,
'last_name': window.MEMBER_INFO.LAST_NAME,
'city': window.MEMBER_INFO.MEMBER_CITY,
'country': window.MEMBER_INFO.MEMBER_COUNTRY,
'postal_code': window.MEMBER_INFO.MEMBER_ZIP_CODE,
}
})
}
},
setConfig: () => {
if (GTAG_APP.params.SEND_MEMBER === "true" && window.MEMBER_INFO.ID > 0) {
GTAG_APP.config.user_id = window.MEMBER_INFO.ID;
}
},
getCartItems: async () => {
await TSOFT_APPS.get.cart.load();
const cartLoad = await TSOFT_APPS.get.result.cart.load;
if (cartLoad === null) {
return {
items: [],
value: 0,
currency: GTAG_APP.currency,
}
}
const products = cartLoad.PRODUCTS.map((product, index) => {
return {
item_id: GTAG_APP.params.PRODUCT_TYPE === 'id' ? product.ID : product.PRODUCT_CODE,
item_name: product.TITLE,
index: index,
item_brand: product.BRAND,
item_list_id: product.CATEGORY_ID,
item_list_name: product.CATEGORY_NAME,
price: parseFloat(parseFloat(product.PRICE_SELL / product.COUNT).toFixed(2)),
quantity: parseInt(product.COUNT),
...GTAG_APP.categoryTree(product.CATEGORY_PATH + product.CATEGORY_NAME),
}
});
return {
items: products,
value: parseFloat(parseFloat(cartLoad.PRICE_TOTAL_SELL).toFixed(2)),
coupon: cartLoad.COUPON_CODE,
currency: GTAG_APP.currency
}
},
productDetail: () => {
if (window.PAGE_TYPE === "product") {
const productData = PRODUCT_DATA[0];
gtag("event", "view_item", {
"currency": GTAG_APP.currency,
"value": parseFloat(parseFloat(productData.sale_price).toFixed(2)),
"items": [
{
"item_id": productData[GTAG_APP.params.PRODUCT_TYPE],
"item_name": productData.name,
"index": 0,
"item_brand": productData.brand,
"item_list_id": productData.category_id,
"item_list_name": productData.category,
"price": parseFloat(parseFloat(productData.sale_price).toFixed(2)),
"quantity": parseInt(productData.quantity),
...GTAG_APP.categoryTree(productData.category_path + productData.category),
}
]
});
}
},
pageCategory: () => {
if (window.PAGE_TYPE === "category") {
const category = CATEGORY_DATA;
const products = PRODUCT_DATA;
gtag('event', 'view_item_list', {
'item_list_name': category.name,
'item_list_id': category.id,
'items': products.slice(0, 200).map((product, index) => {
return {
item_id: product[GTAG_APP.params.PRODUCT_TYPE],
item_name: product.name,
index: index,
item_brand: product.brand,
item_list_id: product.category_id,
item_list_name: (product.category_path + product.category).replace(/ > /g, '/'),
price: parseFloat(parseFloat(product.sale_price).toFixed(2)),
...GTAG_APP.categoryTree(product.category_path + product.category),
}
})
});
}
},
dynamicLoader: () => {
TSOFT_APPS.product.dynamicLoader.push(function (products) {
gtag('event', 'view_item_list', {
'items': products.slice(0, 200).map((product, index) => {
return {
id: product[GTAG_APP.params.PRODUCT_TYPE],
name: product.name,
list_name: product.category,
brand: product.brand,
category: (product.category_path + product.category).replace(/ > /g, '/'),
list_position: index + 1,
quantity: parseInt(product.quantity),
price: parseFloat(parseFloat(product.sale_price).toFixed(2)),
}
}),
});
});
},
addToCart: () => {
TSOFT_APPS.cart.callback.add.push(function (r) {
if (([-1, 0].includes(r.status))) {
return false;
}
let addedProduct = Array.isArray(r) ? r[0].addedProduct : r.addedProduct;
gtag("event", "add_to_cart", {
'currency': GTAG_APP.currency,
'value': parseFloat(parseFloat(addedProduct.price).toFixed(2)),
'items': [
{
'item_id': addedProduct[GTAG_APP.params.PRODUCT_TYPE],
'item_name': addedProduct.name,
'index': 0,
'item_brand': addedProduct.brand,
'item_list_name': addedProduct.category,
'price': parseFloat(parseFloat(addedProduct.price).toFixed(2)),
'quantity': parseInt(addedProduct.quantity),
...GTAG_APP.categoryTree(addedProduct.category_path + addedProduct.category),
}
]
});
})
},
wishList: () => {
TSOFT_APPS.product.wishList.callback.add.push(function (r) {
if (r.status) {
let product = r.data[0].product;
gtag("event", "add_to_wishlist", {
'currency': GTAG_APP.currency,
'value': parseFloat(parseFloat(product.price).toFixed(2)),
'items': [
{
item_id: product[GTAG_APP.params.PRODUCT_TYPE],
item_name: product.name,
index: 0,
item_list_name: product.category_name,
quantity: 1,
price: parseFloat(parseFloat(product.price).toFixed(2)),
...GTAG_APP.categoryTree((product.category_path + product.category_name) || '')
}
],
});
}
})
},
login: () => {
TSOFT_APPS.page.tracking.login.callback.push(function (params) {
gtag("event", "login", {});
})
},
register: () => {
TSOFT_APPS.page.tracking.sign.callback.push(function (params) {
if ([1, 2].includes(params.status)) {
gtag("event", "sign_up", {});
}
})
},
pageCart: () => {
TSOFT_APPS.page.cart.callback.push(async function (data) {
const cart = await GTAG_APP.getCartItems();
if (cart.items.length === 0) {
return false;
}
const buyButton = document.getElementById('addCartBtn') || document.getElementById('cart-buy-btn');
buyButton.addEventListener('click', function (event) {
event.preventDefault();
gtag("event", "begin_checkout", cart);
window.location.href = buyButton.getAttribute('href');
});
gtag("event", "view_cart", cart);
})
},
orderAddress: () => {
TsoftAppsOrderAddressCallback(async function () {
const cart = await GTAG_APP.getCartItems();
if (cart.items.length === 0) {
return false;
}
gtag("event", "add_shipping_info", cart);
gtag('event', 'checkout_progress', {
'items': cart.items,
'checkout_step': 2
});
});
},
orderPayment: () => {
TsoftAppsOrderPaymentCallback(async function (params) {
const cart = await GTAG_APP.getCartItems();
if (cart.items.length === 0) {
return false;
}
gtag('event', 'checkout_progress', {
'items': cart.items,
'checkout_step': 3
});
gtag("event", "add_payment_info", cart);
})
},
removeFromCart: () => {
TSOFT_APPS.cart.callback.delete.push(function (params) {
if (params.status && params?.deletedProduct?.id) {
gtag("event", "remove_from_cart", {
currency: GTAG_APP.currency,
value: parseFloat(parseFloat(params.deletedProduct.price * params.deletedProduct.quantity).toFixed(2)),
items: [
{
item_id: params.deletedProduct.id,
item_name: params.deletedProduct.name,
index: 0,
item_brand: params.deletedProduct.brand,
price: parseFloat(parseFloat(params.deletedProduct.price).toFixed(2)),
quantity: parseInt(params.deletedProduct.quantity)
}
]
});
}
})
},
orderApprove: () => {
TsoftAppsOrderApproveCallback(function (order) {
const currency = order[GTAG_APP.params.GTAG_CURRENCY_TYPE] === 'TL' ? 'TRY' : order[GTAG_APP.params.GTAG_CURRENCY_TYPE];
const products = order.products.map((product, index) => {
const price = GTAG_APP.params.GTAG_CURRENCY_TYPE === 'currency' ? product.amount_order : product.amount_store
return {
item_id: GTAG_APP.params.PRODUCT_TYPE === 'id' ? product.identifier : product.code,
item_name: product.name,
index: index,
item_brand: product.brand,
item_list_id: product.category_id,
item_list_name: product.category_name,
quantity: parseInt(product.quantity),
price: parseFloat(parseFloat(price).toFixed(2)),
...GTAG_APP.categoryTree(product.category_path + product.category_name)
}
});
let orderValue = products.reduce((acc, product) => {
return acc + (product.price * product.quantity);
}, 0);
gtag("event", "purchase", {
'transaction_id': order.transaction,
'value': parseFloat(parseFloat(orderValue).toFixed(2)),
'tax': parseFloat(parseFloat(order.total_vat).toFixed(2)),
'shipping': parseFloat(parseFloat(order.cargo_price).toFixed(2)),
'currency': currency,
'coupon': order.coupon,
'items': products
});
//For Track Ads conversions
if (GTAG_APP.params.GTAG_ADWORDS_ID !== '') {
gtag('event', 'conversion', {
'send_to': GTAG_APP.params.GTAG_ADWORDS_ID + '/' + GTAG_APP.params.GTAG_ADWORDS_LABEL,
'value': parseFloat(orderValue.toFixed(2)),
'currency': currency,
'transaction_id': order.transaction
});
}
});
}
}
GTAG_APP.run();
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion_async.js" charSet="utf-8"></script>
<script>
var GOOGLE_REMARKETING_APP = {
params: {
google_conversion_id: "644528962",
google_remarketing_only: true,
google_custom_params: {}
},
run: function () {
if (MEMBER_INFO.ID > 0) {
GOOGLE_REMARKETING_APP.params.google_user_id = MEMBER_INFO.ID;
}
GOOGLE_REMARKETING_APP.setPageType();
GOOGLE_REMARKETING_APP.events();
document.addEventListener("DOMContentLoaded", (event) => {
window.google_trackConversion(GOOGLE_REMARKETING_APP.params);
});
},
spCleaner: function (text = '') {
return text.replace(/[^a-zA-ZğüşıöçĞÜŞİÖÇ1234567890 ]/g, '').trim();
},
setPageType: function () {
const types = {
'search': 'searchresults',
'order': 'purchase',
'approve': 'purchase',
};
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_pagetype = types[PAGE_TYPE] || PAGE_TYPE;
},
getCartItems: async function () {
await TSOFT_APPS.get.cart.load();
const r = await TSOFT_APPS.get.result.cart.load;
if (r === null) {
return false;
}
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_totalvalue = parseFloat(r.PRICE_CART);
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_prodid = r.PRODUCTS.map(function (a) {
return a.ID.toString();
}) || [];
const categories = [];
r.PRODUCTS.forEach(function (value) {
if (categories.indexOf(value.CATEGORY_NAME) === -1) {
categories.push(value.CATEGORY_NAME);
}
});
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_pcat = categories;
window.google_trackConversion(GOOGLE_REMARKETING_APP.params);
},
events: function () {
console.log("event setlendi");
TSOFT_APPS.product.detail.callback.push(function (params) {
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_totalvalue = parseFloat(params[0].total_sale_price);
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_prodid = params[0].id;
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_category = GOOGLE_REMARKETING_APP.spCleaner(params[0].category);
})
TSOFT_APPS.page.category.callback.push(function (CATEGORY_DATA, PRODUCT_DATA) {
console.log("CATEGORY_DATA", CATEGORY_DATA);
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_category = GOOGLE_REMARKETING_APP.spCleaner(CATEGORY_DATA.name);
})
TsoftAppsOrderApproveCallback(function (order) {
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_pagetype = 'purchase';
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_totalvalue = parseFloat((order.amount).toFixed(2));
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_prodid = order.products.map(function (a) {
return (a?.id || a?.identifier).toString();
}) || [];
const categories = [];
order.products.forEach(function (value) {
if (categories.indexOf(value.category_name) === -1) {
categories.push(value.category_name);
}
});
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_pcat = categories;
window.google_trackConversion(GOOGLE_REMARKETING_APP.params);
});
TSOFT_APPS.page.cart.callback.push(function (basket, cartLoad) {
GOOGLE_REMARKETING_APP.setPageType();
GOOGLE_REMARKETING_APP.getCartItems();
})
TSOFT_APPS.order.address.callback.push(function (params) {
GOOGLE_REMARKETING_APP.setPageType();
GOOGLE_REMARKETING_APP.getCartItems();
})
TSOFT_APPS.order.payment.callback.push(function (params) {
GOOGLE_REMARKETING_APP.setPageType();
GOOGLE_REMARKETING_APP.getCartItems();
})
TSOFT_APPS.cart.callback.add.push(function (params) {
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_pagetype = 'addtocart';
})
TSOFT_APPS.cart.callback.delete.push(function (params) {
GOOGLE_REMARKETING_APP.params.google_custom_params.ecomm_pagetype = 'removetocart';
})
}
};
GOOGLE_REMARKETING_APP.run();
</script><div class="w-100" id="tsoft-ecommerce-systems">
<a href="https://www.tsoft.com.tr" target="_blank" title="T-Soft E-ticaret Sistemleri">
<span>T</span>-Soft
</a> <a href="https://www.tsoft.com.tr" target="_blank" title="E-ticaret">E-Ticaret</a> Sistemleriyle Hazırlanmıştır.
</div>
<style type="text/css">
#tsoft-ecommerce-systems {
line-height:30px;
font-size:12px;
color:#3b3734 !important;
text-align:center;
background:#f0f0f0 !important;
padding: 4px 10px;
display: block!important;
visibility: visible!important;
opacity: 1!important;
}
#tsoft-ecommerce-systems a{
color: inherit !important;
}
#tsoft-ecommerce-systems a:first-child{
font-weight:700 !important;
}
#tsoft-ecommerce-systems a:first-child span{
color:#ec6408 !important;
}
</style><input type="hidden" id="facebook_app_id" value=""/>
</body>
</html>