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Türkiye’s Visual Representation in Right-Wing Populist Discourse

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The influence and contribution of populist political parties through their discourse and style on multifaceted representations should not be disregarded at a time when populism studies have grown steadily and gained maturity. Therefore, this book presents a multimodal discourse analysis to explore how Türkiye is portrayed in and through the right-wing populist style of the Alternative for Germany party (AfD). According to the pertinent literature, Türkiye has been represented antagonistically rather than favorably throughout Europe. This book is designed to ascertain the contributions of the right-wing populist parties to the existent discourses and representations, accordingly, analysed how and through which representation str

Türkiye’s Visual Representation in Right-Wing Populist Discourse Hakkında Bilgiler
Türü : Yabancı Dilde Kitaplar
Kapak : Ciltsiz
Sayfa Sayısı : 182
ISBN : 9786253980054
Basım Yılı : 2022
Kağıt Tipi : 2. Hamur

Tükendi

Gelince Haber Ver

The influence and contribution of populist political parties through their discourse and style on multifaceted representations should not be disregarded at a time when populism studies have grown steadily and gained maturity. Therefore, this book presents a multimodal discourse analysis to explore how Türkiye is portrayed in and through the right-wing populist style of the Alternative for Germany party (AfD). According to the pertinent literature, Türkiye has been represented antagonistically rather than favorably throughout Europe. This book is designed to ascertain the contributions of the right-wing populist parties to the existent discourses and representations, accordingly, analysed how and through which representation strategies Türkiye has been located in the right-wing populist style both semantically and visuatlly.
By archiving 4088 AfD party campaign visuals posted on their public social media accounts between 2013 and 2021, the representation strategies of multimodal discourse analysis, which encompasses the synthesis and interaction of various modes such as texts and visuals in the meaning-making process, were reviewed, interpreted, and applied to the party campaign visuals. The book suggests that the AfD has maintained Türkiye`s negative representation and added additional layers to the existing stigmatizing representations, which has caused the negative representation to be reinforced and reified.

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